CIO higher ed

WWU Foundation and WWU Alumni Association Modernize Constituent Engagement with Ellucian

Cloud-based Ellucian CRM Advance supports stronger WWU community relationships and more successful advancement campaigns

Ellucian, the leading provider of software and services built to power higher education, today announced that the Western Washington University Foundation (WWU Foundation) and the WWU Alumni Association have launched Ellucian CRM Advance to support its fundraising, alumni engagement and advancement efforts.

Ellucian CRM Advance will provide both the Alumni Association and Foundation with powerful, cloud-based automation tools and reporting capabilities that allow advancement staff to execute more informed, targeted, and effective engagement campaigns. Introduced internally as ‘WAVE’ (Western Advancement Vikings Engaged), the solution delivers integrated, data-based insights to cultivate and develop stronger relationships with targeted audiences.

“In today’s crowded fundraising environment, modern CRMs are simply a must in order to provide the customized engagement our constituents have grown to expect.  Now, COVID-19 has fundamentally changed the way we work making the capabilities of CRM Advance even more critical to our operations than ever before,” said Mark Brovak, Chief Operating Officer for University Advancement; Vice President and CFO of WWU Foundation. “The Ellucian team has gone above and beyond to help us identify and implement the right solution to not only enable success today, but also support our future advancement efforts as we continue to ‘Make Waves’ at Western.”

“Western Washington University’s team embraced the challenge of introducing a new system during the COVID-19 pandemic, leading an extraordinary change effort to build enthusiasm, awareness and adoption,” said Ellucian Associate Vice President of Advancement, Beth Brenner. “With ongoing uncertainty about the future, the work done by advancement teams to foster meaningful relationships between universities and their constituents is more important than ever. CRM Advance will unlock insights and operational efficiencies ultimately helping WWU develop deeper , long-lasting community partnerships.”

CRM Advance will integrate with Ellucian Banner, the university’s enterprise resource planning (ERP) software, to maintain continuity while providing the advancement team with streamlined dashboards, smart data exchange and powerful reporting capabilities. By enabling open integration with third-party systems via Ellucian Ethos, WWU Foundation and WWU Alumni Association can create more targeted and personalized campaigns that further encourage increased engagement and donor activity.

COVID-19 Resources from Ellucian 

As institutions, educators, students, and staff face great change and disruption during the coronavirus outbreak, those who serve higher education are working together to help continue the delivery of vital services and ongoing education to students everywhere.

In support of our customers, partners, and the higher education community, Ellucian is continually updating available resources, including webinars, articles and community discussions on business continuity, the CARES Act, online learning, student well-being and more.

About Ellucian

Ellucian is the market leader charting the digital future of higher education with a portfolio of cloud-ready technology solutions and services. From student recruitment to workforce analytics; from fundraising opportunities to alumni engagement; Ellucian’s comprehensive suite of data-rich tools gives colleges and universities the information they need to lead with confidence.

Working with a community of more than 2,700 customers in over 50 countries, Ellucian keeps innovating as higher education keeps evolving. Drawing on its comprehensive higher education business acumen and suite of services, Ellucian guides its customers through manageable, sustainable digital transformation—so that every type of institution and student can thrive in today’s fast-changing landscape. To find out what’s next in higher education solutions and services, visit Ellucian at

eCampus News Staff

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