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Video continues upward climb in education


International survey of 1,500 respondents also indicates that 75% of higher education students now use video in their assignments

More than half (52 percent) of higher education administrators, students and educators said their institution uses a video solution integrated into the learning management system (LMS), according to a new survey from video technology provider Kaltura.

The third annual State of Video in Education report is an international study that examines the evolving use of video in education. A total of 1,500 respondents undertook the online survey in April 2016.

The results reveal that video reached a tipping point during the 2015/16 academic year. They also show positive momentum since the last survey, in the use of video in higher education across a number of areas. For example, three quarters of students in higher education now use video in their assignments, up 4 percent on last year’s figure of 71 percent.

Flipped classrooms are rapidly becoming the norm, with 58 percent of higher education respondents stating that their institutions use this approach, up from 50 percent in 2015. Using video to provide feedback on assignments is also growing in popularity, up from 26 percent in 2015 to 32 percent today. Lecture capture is also gaining traction, up 5 percent to 77 percent in 2016.

Webcasting is another growth area, with 74 percent of all respondents stating that their institutions use webcasting for at least one purpose, up from 70 percent in 2015. Webcasts to boost teaching and learning are up 4 percent to 51 percent, while broadcasts of live events are up 5 percent to 47 percent compared to last year.

When asked about other video-related trends, the greatest interest is in Open Educational Resources, with 46 percent of all respondents saying these will have the greatest potential impact on educational outcomes.

(Next page: Top survey findings)

The expected impact of several emerging video technologies on the classroom was also surveyed. Graded quizzes inside videos are predicted by 41 percent of all respondents to have the greatest impact on the classroom of tomorrow, with video broadcasts from mobile phones for students (36 percent) and videos that branch to other videos based on in-video actions (35 percent) also scoring highly.

Other findings include:

  • 93 percent of respondents believe that video has a positive impact on student satisfaction and
  • 88 percent agree that it boosts student achievement levels.
  • 87 percent of respondents agree that online learning will grow in importance and acceptance.
  • 86 percent think that video helps with professional development and collaboration between educators.
  • 85 percent believe that the use of video as part of their resources toolkit increases teacher satisfaction.
  • 82 percent of respondents believe that video makes student onboarding easier and 76 percent feel that it increases student retention rates.

Respondents included educators, instructional designers, IT professionals, digital media professionals, senior administrators and students from around the globe. Around 75 percent were drawn from higher education and 20 percent from K-12 institutions. The rest came from education technology organizations, educational nonprofits, and other education-related institutions.

The survey also revealed some interesting snapshots from respondents on what educational video will look like in 10 years’ time:

“Video will offload material so that face-to-face can be really meaningful.”

“It is imperative to teach how to write for the screen in the 21st century. Video is already the primary form of communication. Students and teachers must learn how to do this. This will become commonplace in education in the future.”

“Most people spend hours a day on their phone. If we can educate with videos that users can view at all times, it will impact learning in a whole new way.”

“Video will be integrated into every area of education. Mobile devices will be the overwhelming driving point.”

“Our third study on video in education indicates that video in the classroom passed an important milestone during the 2015/16 academic year. For the first time, over 50 percent of higher education respondents report that their institution has now integrated a video solution into the LMS. If proof were needed that video is now mainstream in education, then this is it. Those institutions that do not yet have a comprehensive video strategy in place for the new academic year risk being left behind,” said Kaltura Chairman and CEO, Ron Yekutiel.

Material from a press release was used in this report.

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Laura Ascione
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