video-campus

Revealing statistics highlight campus video boom


Survey reveals video plays an increasingly large role in instruction.

video-campusVideo is becoming more pervasive in lecture halls across the nation, with 67 percent of respondents in a recent survey indicating that video is used in student assignments. Fifty-nine percent said video is used for lecture capture.

The results come from the second annual State of Video in Education report, an international study that examines the evolving use of video in education. The study comes from video technology platform provider Kaltura. More than 1,200 respondents took the online survey in April 2015.

Forty percent of survey respondents rate students’ digital literacy levels as ‘very good’ versus 23 percent for teachers.

(Next page: Details about video use and integration)

Students and educators are becoming much more confident about creating their own video content: 93 percent of respondents say that teachers create custom videos, while 88 percent call out students as creators of videos at their organizations.

Respondents overwhelmingly consider 10 minutes or under as optimal (71 percent), which may be a reflection of students’ desire for shorter YouTube-length content. However, 28 percent of the educators questioned single out 10-30 minutes as the optimal length, perhaps influenced by the popularity of the 18-minute TED video format.

Other survey highlights include:

  • Seventy-nine percent of institutions today employ one or more ROI measure to analyze their use of video. Forty-seven percent of respondents measure usage, 45 percent use surveys or feedback, and 27 percent measure learning outcomes. This compares favorably to last year’s survey results, when fewer than 50 percent of institutions measured ROI.
  • Using video for remote teaching/learning is now commonplace in higher education (66 percent), while flipped classrooms are becoming a widely used form of pedagogy (46 percent).
  • Video is also used in a wide range of use cases outside the classroom including: recording campus events for on-demand viewing (53 percent), marketing and communications (50 percent) and even as part of the admissions process (24 percent).
  • Seventy percent of institutions use webcasting for various purposes including teaching (47 percent), training (42 percent) and broadcasting live events (42 percent).

Respondents included educators, instructional designers, IT professionals, digital media professionals, senior administrators and students from around the globe. Around two-thirds were drawn from higher education and a quarter from K-12 institutions.

To download a copy of the report, please click here.

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Laura Ascione

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