California State University announces social media course

A Southern California college plans to launch a new certificate program in social media this fall, the Associated Press reports.

Officials at California State University, Los Angeles say the course, entitled “Introduction to Social Media Marketing,” was created because of growing demand for professionals who are savvy social media users and can apply it to their jobs. Classified as a marketing course, it’s is in the College of Business and Economics.

According to a press release, the certificate program includes social media strategies and tactics to employ, how to develop a new business using social media, as well as how to create mobile marketing applications, measure and track social media metrics, and integrate social media into marketing plans.

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