Most higher education institutions developing online courses and programs have it all wrong.

Every day, we speak to universities that are looking to launch new online-learning initiatives, and many of these conversations start with the same question: “How do we put these courses online?”

By asking a few initial questions of our own, we’ve found that most institutions tend to anchor their thinking to their existing on-campus courses. This approach is limiting at best, and a recipe for mediocrity in many cases.

Instead of thinking about your new online initiative—whether it’s a single course or an entire degree program—as a generic rework of...

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