LONDON — Besides his name and email address Richard C. Levin’s new black-and-white business cards contain just two short lines of type: “Coursera” and “CEO,” reports the New York Times. Mr. Levin, the former president of Yale University, was named head of the online education company late last month.


With seven million registered users and 25 million course enrollments to date Coursera is the largest provider of massive open online courses, or MOOCs. A for-profit company, its main rivals include Udacity, another commercial firm, and edX, a nonprofit backed by Harvard and the Massachusetts Institute of Technology. But with its sole...

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