Many higher education institutions have been forced to create contingency plans for the incoming fall and spring semesters to run a campus without students, faculty and employees, and ultimately no face-to-face learning or interactions.

The unexpected and sudden change in the standard learning environment can make students wary of whether they will still be able to receive the high quality education they are seeking, which may significantly impact enrollment.

According to the COVID-19 Strategy Survey of Association of American Colleges and Universities, 42 percent of presidents from higher educational institutions are most concerned about enrollment. To address this, institutions should start to aim at reforming and establishing their foundational operations and procedures that will support these new educational experiences.

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Institutions must implement reliable solutions that support newly established plans and processes to assure students that their educational experiences will not be significantly disrupted. Otherwise, institutions may risk decreased enrollment as students consider other options or even consider taking a gap year. The need for widespread autonomy across educational institutions is an opportunity to reconsider administrative processes that can improve student experiences and streamline operations, both in the short and long run.

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About the Author:

With 25 years’ experience in technology, business development and product growth, Rob Wiley is Head of Marketing & Product Strategy at Formstack, a workplace productivity platform helping companies digitize information, automate workflows and transform processes. Prior to Formstack, Wiley served in a wide range of marketing, product strategy and advisory roles in some of the Midwest’s fastest-growing technology companies, including ExactTarget (Salesforce), Emma, PERQ and Cheetah Digital.


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