In almost every endeavor, success depends on engaging your customers to ensure their success and keep them coming back. Colleges and universities need to continually monitor student (i.e., customer) satisfaction and track their success, just as stores and businesses do. Just as retailers use mobile apps to greet shoppers and guide them through their store, college apps can welcome students onto campus, provide maps, and point out landmarks. It’s vital for universities to provide a direct channel to connect with their students.
The mobile engagement app has emerged to address this need and to provide the means to track, interact with, retain, and even monetize the user base. When designed properly, everyone gains from the mobile engagement app. Students are more satisfied, safer, and more productive. The school gains valuable feedback. However, when executed poorly, mobile apps can suffer from low download rates, and become abandoned, forgotten or deleted.
How higher ed uses apps to increase student engagement
To learn more about how schools are using these apps and planning for the future, my team at Extreme Networks surveyed IT managers about the topic. We found a high percentage of organizations have acknowledged the need for an engagement app. To date, most of the apps in use are developed in house; commercial versions are up and coming, but not yet well known. We learned there is still considerable room for improvement, and that the number-one network requirement of the apps is location tracking.