campus bookstore

Are campus bookstores the key to online and digital learning success?


Leaders discuss how the college bookstore is becoming a tech-enabled, data-rich cornerstone of campus life.

They still sell t-shirts for proud parents and coffee mugs with catchy slogans, but college bookstores are also going through a renaissance of sorts, using technology-supported measures to become an integral cornerstone of campus life.

It’s what Ed Schlichenmayer, deputy CEO of the National Association of College Stores (NACS), and chief operating officer (COO) of indiCo (a NACS subsidiary), calls a system based on trust equity.

Despite booming online marketplaces
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