college admission

New app helps personalize college admission planning

College admission app specifically targets students who can't afford private counseling.

Edmission is launching a new web application for its online personalized college admission planning service, serving students and parents who cannot afford or don’t want to pay for the expensive private college counseling.

Students and parents can sign up for the free account online at The web application allows users to:

Set college admission goals
Build personal admission profile
Gain insight into colleges
Get notified on key dates and milestones
Receive personalized recommendation for achieving the goals

“We want to make it easy for students to plan their college admission. High school students these days are stressed with piles of homework, tests, and extracurricular activities. So instead of adding another thing to their long list and worrying about college planning activities, Edmission takes care of that with a virtual college planning assistant so students can focus on getting good grades on their coursework, studying for standardized tests, and participating in meaningful extracurricular activities,” said Angela Choy, the Cofounder and CEO of the new startup.

Even though going to college is seen as a basic next step, an average of only 65.9% of high school graduates go on to post-secondary education every year. With the budget cut in the public school system, the average ratio in the public high schools is one counselor for 470 students and each student receives an average of 38 minutes of college advising per year. The lack of resources has pushed students and parents to seek options such as private college admission counseling which can easily cost thousands of dollars. And for a family who cannot afford that type of expense, they try to do it themselves or simply put college planning onto the back burner, which is a problem.

In order to increase college attendance rates, First Lady Michelle Obama rolled out the Reach Higher initiative with the goal of inspiring students to pursue and complete a post-secondary degree. The initiative focuses on four components and the two that tie very closely with Edmission’s services are college opportunities exposure and academic planning.

“We want to provide a better option for students when it comes to college planning. Instead of providing them with general college planning information, which many existing college search websites are doing, we tailor and personalize our recommendation based on students’ profile and goals,” Angela added. For example, if a student is interested in a specific university or major, the system will evaluate his/her admission profile and recommend ways to improve their profile and help them reach the goals.

“We not only want to get them into college, we also want them to succeed in college. And the key to achieve that is by helping students get ready for college and design a college plan that is the best fit for the students.”

To encourage more students to use the college planning services, the company offers a free account and plans to offer a paid account with more advanced features in the future.

Laura Ascione