Digital publishing should be part of a mobile marketing plan that leverages best practices and help inform business decisions.
What’s different about today’s campuses compared to those just a few years ago is the number of students engaged with a mobile device.
Today’s college freshmen class, in particular, has been using smartphones or tablet devices for more than six years, according to a recent IDC study commissioned by Adobe.
So it’s natural that they would expect their college to provide an infrastructure that supports mobile.
Students have a high expectation for anywhere, anytime access to rich content. IDC’s research points out that smartphones and tablets are quickly replacing PCs as the primary devices for search and information access.
Students use tablets, for example, to take notes in class, conduct research, study for tests and read digital textbooks. While many schools are still experimenting with digital publishing and mobile content delivery, some have made serious commitments to the technology. More on that later.
A natural evolution
How universities respond to the growing demand and need for mobile content delivery varies. Some support their students and other stakeholders with static PDF versions of their publications.
But these are simply digital replicas of print documents – not immersive, born-digital content. Others may turn to a responsive web approach, but apps are proving much stickier than websites.