Turning Technologies Acquires eInstruction

Combination adds products, solutions and service capabilities, and creates the dominant global provider of response solutions.

YOUNGSTOWN, OH – Turning Technologies and eInstruction announced today that the companies have completed a process where Turning Technologies has acquired eInstruction. eInstruction develops educational technology, including classroom instruction systems, student response systems, interactive whiteboards and assessment software that complement Turning’s existing product portfolio which enhances learning and presentation environments. The acquisition will further Turning Technologies’ leading market position in the response system industry, providing a greater depth of products and technologies to more market segments.

“eInstruction is a recognized leader in providing great solutions into the educational marketplace. Over the last 30 years, they have built a strong portfolio of products and an excellent reputation for innovation with the global K-12 marketplace. Our companies share a deep-seated commitment to the creation of technology that enriches the educational experience and when coupled with good pedagogy, effects educational outcomes in positive ways. We believe that with the addition of eInstruction to our existing business, we will create a strong, stable platform to launch new, cutting-edge products and allow our enhanced businesses to continue to innovate and providing leading audience response solutions across all markets,” said Turning Technologies’ CEO Mike Broderick. “Uniting our strengths, we plan to bring our collective customers the continued superior product experience and excellent service to which they are accustomed. Together, we have a large and extremely talented team which will allow Turning Technologies to continue to provide innovative solutions and position the combined organization as a leader in the educational technology marketplace. We are delighted to be working with the quality, established reseller and channel network that provide eInstruction products to customers around the world. We look forward to continuing to advance learning environments with mutually beneficial solutions for our collective customers.”

While Turning Technologies remains the recognized leading provider of response systems, this acquisition is estimated to give the company the majority market share across all major industry segments. Turning will increase its brand strength with the integration of eInstruction’s proprietary products, including the award-winning Insight 360™ classroom instruction system, ExamView® assessment software and Mobi™ interactive whiteboards. It is expected the integration among the product sets will provide significant value to customers through purposeful innovation and improved economies of scale. The integration of these two companies will help Turning Technologies continue to diversify its customer-driven solutions, accelerate strategic growth and further differentiate the company from other industry providers.

“Over the last 18 months, eInstruction has significantly transformed its business and developed a suite of compelling new solutions for the global K-12 marketplace. Most notably, the introduction of its Insight 360 classroom instruction system that has received several awards and is already deployed in more than 8,000 classrooms across the U.S., delivering significant improvements in student engagement and performance. Now as a result of bringing together the expertise of the combined organizations, the innovation and momentum will only accelerate, which will mean great things for our collective education customers,” said Rich Fennessy, CEO of eInstruction.

For more information, please visit www.TurningTechnologies.com or follow @TurningTech.

About Turning Technologies:
Turning Technologies creates leading assessment delivery and data collection solutions for learning environments. Founded in 2002, the company began with the development of response technology that was affordable, user-friendly and better documented so that users could easily grasp its benefits. Today, an estimated seven million ResponseCard keypads have been delivered to K-12 schools, universities and businesses worldwide. Turning has expanded its portfolio of products to include data collection systems that securely transfer digital data for various assessment, testing and certification programs. Based in Youngstown, OH, information on Turning Technologies’ solutions can be found at www.TurningTechnologies.com. Follow @TurningTech.

About eInstruction:
eInstruction is a leading, global education technology company committed to providing interactive teaching and learning solutions that help educators and students advance learning every day. eInstruction offers innovative classroom instruction systems, student response systems, fixed interactive whiteboards, mobile interactive whiteboards, research-based software and professional development solutions that facilitate significantly higher levels of collaboration, engagement and student achievement across all stages of the learning process. Available in 48 languages, eInstruction is enhancing education in more than 90 countries worldwide. eInstruction has global headquarters in Scottsdale, AZ and offices in Denton, TX, Fort Wright, KY and Paris, France. www.eInstruction.com