
Once regarded as a passing fad, social media is now an essential language that today’s college students—and officials—must learn in order to remain relevant and well-informed.
The University of Massachusetts-Dartmouth Center for Marketing Research recently surveyed numerous four-year accredited U.S. colleges and universities to assess the use of social media in higher education.
The study’s findings are based on 456 interviews conducted between November to May of the 2010-11 academic year. UMass Dartmouth previously assessed social media findings for the 2008-09 and 2009-10 academic years.…Read More