How colleges can stay on the leading edge of social media

Nearly every U.S. college has an official Facebook page.

Dean Tsouvalas, editor-in-chief of, recently interviewed Nora Barnes, a chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, about the Center’s newest study, titled “Social Media Adoption Soars as Higher-Ed Experiments and Reevaluates Its Use of New Communications Tools.”

The new report is the outcome of a statistically valid study of the nation’s four-year accredited colleges and universities.

The study examined these institutions to quantify their adoption of social media tools and technologies. This is the fourth year that UMass-Dartmouth has tracked social media adoption by the higher-education sector. The findings are based on 456 interviews conducted during the 2010-11 academic year and have a margin of error of plus or minus 4 percent.…Read More