Survey reveals social choosing habits of graduating high school students; gives advice to colleges and universities
Gone are the days when students chose their postsecondary education institution based off of U.S. News & World Report publications. In this mobile-enabled culture, today’s students are redefining how colleges and universities should market their offerings by using diverse online resources and social media word-of-mouth.
The 2014 Social Admissions Report, a survey of college-bound high school students, is designed to identify trends in digital, social and mobile tools represented in a student’s college search and enrollment process.
“Year after year new tools are created to help us organize, share and collaborate online,” said Uversity—a platform for social networking and higher education. “Inevitably when these tools hit the mainstream the debate begins as to the impact of these networks on the college search and recruitment process. Through thousands of student surveys and national focus groups, the Zinch, Chegg and Uversity teams have collaborated to complete the third installment of The Social Admissions Report.”…Read More