Solution Helps Schools Better Understand Media Mix and Target Marketing Budgets

Salt Lake City, UT – November 4, 2013 – Datamark, the leader in data-driven enrollment marketing, has launched its new attribution solution, which is designed to help colleges and universities measure the impact of their marketing campaigns and optimize media buys so they can increase enrollments. Datamark's attribution technology tracks and attributes results at every touch point along the inquiry funnel so that schools better understand which channels have the biggest impact with prospective students.

"We see a lot of marketers struggle with the last-click-wins model whereby 100 percent of the...

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