FOSTER CITY, Calif. – August 6, 2012 – EFI™ (NASDAQ: EFII), a world leader in digital printing innovation, has launched the M500 Self-Serve Copy and Print Station, the industry’s only self-serve system that allows mobile printing from mobile phones, iPads, USB drives and cloud accounts like Google Drive™, Dropbox, Box, and EFI PrintMe®. The M500 station is unique in that it accepts credit cards, campus cards, and cash cards at the device, eliminating the need for coin-operated machines. The system is also Payment Application Data Security Standard (PA-DSS) validated to assist in Payment Card Industry (PCI) compliance audits. The M500 station is available immediately through EFI resellers, and a video of how the system works can be seen at: www.efi.com/M500.

“Students today are more digital, more mobile, and keep more documents in the cloud,” said John Henze, vice president of Fiery marketing at EFI. “Antiquated devices like coin-operated copiers are not meeting their printing needs and create cash management headaches for university staff. EFI’s M500 station provides the easiest way for users to access, pay and print in a completely self-serve environment.”

Tablets, mobile phones and laptops, as well as the use of online cloud storage, are the new tools for students. According to a Harris Interactive poll, the number of students using tablets has tripled over the past year, and 36 percent of the college students surveyed plan to buy a tablet in the next six months. Additionally, 63 percent believe that tablets will replace textbooks in the next five years. At the same time, printed documents and materials are still a requirement at most universities.

The M500 station is EFI’s latest addition to a line of more than 4,000 self-serve copy and print devices installed across the United States handling over 100,000 transactions per day. A flexible and scalable system for colleges and libraries, the M500 station addresses student demands for printing from any mobile device, as well as from popular cloud storage services. It features a large 10-inch color touchscreen, provides secure encrypted communications, integrates with campus card and billing systems, and works with any PostScript® printer or multi-function printer. The station supports 1D/2D barcode scanning for mobile devices and discount cards. A simple user interface with support for multiple languages speeds transactions.

EFI has a full line of products that meet the needs of the college and library market, including: cash card vending kiosks, register software and card readers for staff sales of cash cards, and backend management and reporting software.

EFI logos and EFI M500 Self-Serve Copy and Print Station images are available in the EFI press room.

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About EFI
EFI™ (www.efi.com) is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company’s powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.

NOTE TO EDITORS: The EFI logo is a registered trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI is a trademark of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as “anticipate”, “believe”, “estimate”, “expect”, “consider”, “plan” and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI’s businesses, please refer to the risk factors section in the Company’s SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.

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