CONSHOHOCKEN, Pa. -- Pepperdine University has a well-deserved reputation for personal attention to its students that leads to successful graduates and loyal alumni. As a result, the California-based Christian university is always evaluating its practices in an effort to personalize the undergraduate recruitment process.

"Our current enterprise system is a robust platform that serves the institution well on many fronts, but we needed a marketing tool that would provide greater flexibility with our outreach efforts to our pool of prospective students," says Pepperdine's Michael Truschke. "We need to be responsive to the information our prospects provide to us and then have...

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