[caption id="attachment_47227" align="alignleft" width="150" caption="Colleges have turned to social media in search of scholarship athletes."][/caption]

When Rachel Cho decided at the beginning of her senior year of high school in British Columbia to pursue a collegiate running career in the United States, she hadn't even heard of Nova Southeastern University in Florida.

Less than six months later, she accepted a scholarship offer to the Division II school more than 3,000 miles away.

The school and athlete got connected in what has become an increasingly popular fashion, by using the website beRecruited.com. Like a form...

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