Picture a technology whiz kid who starts an internet marketing company in his college dorm room and becomes an overnight millionaire. He’s brilliant, but probably has an unhealthy pallor, sloppy looks, and a body misshaped by a diet of pizza and Red Bull.

Andrew Bachman looks nothing like that.

Bachman, who cofounded an online marketing firm while he was an undergrad at Babson College and is on his third start-up, is more jock than geek: Stylish in casual clothes, Bachman has the sculpted torso of someone who has been lifting weights for years, and seems to be always working out, even squeezing...

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