Santa Clara University isn’t pushing into the online education market in a traditional academic subject like math, or even Silicon Valley’s signature computer science disciplines, Upstart reports.

Instead, the university is wading into a crowded market with a course on “Business Ethics in the Real World.”

Santa Clara’s inaugural Massive Open Online Course, or MOOC, was created by the school’s Markkula Center for Applied Ethics as part of a new, three-pronged approach to education technology. On top of the self-paced MOOC, which started last week and will be available through February, the center is also rolling out a mobile app and online discussion groups featuring high-profile local business leaders — a shift from traditional in-person events and publications.

The new online education push comes as competing schools like Stanford University vie for market share with a growing number of education technology startups and more established education companies.

Markkula Center Executive Director Kirk Hanson, also a professor emeritus at the Stanford Graduate School of Business, taught the new ethics MOOC and is overseeing the center’s other technology initiatives.

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eCampus News staff and wire reports


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