It’s important that the entire campus community understand IT’s value and what it contributes—here’s what IT leaders can do

How to communicate IT’s value to campus stakeholders more effectively


It’s important that the entire campus community understand IT’s value and what it contributes—here’s what IT leaders can do

Successful campus CIOs don’t just find ways to create value for their college or university with the help of technology. They also communicate this value effectively across the institution.

Communicating the value that IT brings to a college or university “goes a long way towards improving employee morale, building relationships with constituents, and reinforcing the role of the CIO as an integrative leader,” says Raymond Lefebvre, vice chancellor for information technology and CIO at the University of Massachusetts-Boston.

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At many institutions, this information is shared through annual reports that are heavy on statistics, such as the number of WiFi access points installed or the number of tech support tickets closed out. But facts and figures aren’t very inspiring.

Lefebvre has taken a different approach by publishing a print and digital “IT Outcomes” magazine that breathes life into the IT division’s accomplishments at UMass Boston. A practice he first started as the CIO at Bridgewater State University, the annual publication includes photos, quotes, and stories about how these achievements have improved scholarship and campus life for students, faculty, and staff.