As universities struggle to make long-term plans as they find their footing post-COVID, retaining current students is a major must-do

Student retention is a top priority for higher-ed leaders


As universities struggle to make long-term plans as they find their footing post-COVID, retaining current students is a major must-do

Retention of current students is a top priority for senior college and university administrators, according to a new survey from the nonprofit student success organization InsideTrack.

The survey, which was conducted in early May 2020 and includes responses from almost 140 higher-ed administrators, gauges major student success priorities and challenges. Retention topped those priorities and challenges across the board.

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Even as institutions attempt to look to long-term strategic planning, most are still embroiled in short-term decisions related to the upcoming semester. When given choices ranging from the current spring term to 2021 and beyond, 77 percent of respondents said they are primarily focused on the fall 2020 semester. When asked for their top 3 student success priorities, retaining current students (80 percent), offering more online/hybrid classes (55 percent) and enrolling more students (48 percent) topped the list.

Laura Ascione