CONSHOHOCKEN, Pa. — TargetX’s cloud-based Recruitment CRM has been selected as a University Business 2012 Readers’ Choice Top Product. The winners were selected by the editors of University Business magazine from nominations submitted by readers, and were based on both the quantity of nominations and the quality of reader descriptions.

The first annual Top Products award recognizes leaders in the higher education industry and provides university administrators with an opportunity to learn what products their colleagues around the country are using, and how those products contribute to the success of their schools.

The complete list of products has been announced online and in the December issue of University Business magazine.

“The nominations came from a variety of university administrators who have shared their experiences with these products and how they have improved the way their school operates,” says University Business Editor-in-Chief Tim Goral. “We hope their insight becomes a valuable resource to our readers and helps them solve their biggest challenges on campus.”

TargetX’s Recruitment CRM is a groundbreaking Customer Relationship Management system that helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. Among its strengths is built-in electronic communication, including the leading email broadcasting tool in higher education marketing. It is also fully integrated with a powerful event manager and online application.

TargetX designed the system on the proven Force.com platform of Salesforce.com, the worldwide leader in on-demand CRM and a pioneer in cloud computing. The result is a cloud-based system that is the most powerful, mobile and customizable recruiting tool in higher education.

Building on its success with recruitment, TargetX recently announced that it was expanding into the advancement and student-retention areas with two new CRM tools in the cloud. The introduction of “Advancement CRM” and “Retention CRM” means colleges can now take advantage of shared systems across the campus, becoming more efficient and cost-effective in their efforts to build relationships with key audiences.

Earlier this year TargetX was honored by data integration leader Informatica Corporation as the top ISV/OEM partner in 2012, receiving a “Cloudy Award” as the “independent software vendor or original equipment manufacturer that utilized cloud data integration technology to push the bounds of innovation and achieve measurable success.”

About TargetX

TargetX is a unique higher education company that offers both technology tools and consulting services to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing.

To learn more, visit www.targetx.com

About Salesforce

With over 100,000 customers, Salesforce.com is the world’s leading cloud computing company and is pioneering the shift to the “social enterprise,” which encourages organizations to embrace the social web and use it to connect with customers and prospects. TargetX chose to build its Enterprise CRM on the Force.com platform that powers the Salesforce CRM tool. Users can add to the capabilities of their TargetX system through more than a thousand add-on products via the Salesforce AppExchange.

For more information, visit www.salesforce.com

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