Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that West Virginia University has purchased QAS Pro Web On Demand for Hobsons Connect and ApplyYourself. The tool is expected to reduce returned mail associated with inaccurate data entry and increase the reach of outbound communications.
“We want to make sure we are collecting accurate address information on every incoming inquiry at the undergraduate and graduate level,” said Brice Knotts, director of student systems management, West Virginia University. “Instinctively we know this will reduce our returned mail and save us money. More importantly, we know having an accurate address will ensure desired materials reach students, allowing us to better turn interested students into enrolled students.”
Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, is implementing the solution in the admissions department. Experian QAS address verification will be used to validate all incoming student contact information as it is being entered, preventing inaccurate data from entering the school’s database.
“In an increasingly competitive market, it’s essential for admissions and enrollment professionals to reach and connect with students who are a good fit for their institutions,” said Todd Gibby, president of higher education, Hobsons. “Partnering with Experian QAS helps us fine-tune the communication strategy for institutions and ensure that schools reach the right students at the right time with the right materials.”
“Admissions departments rely on contact data for a variety of core functions,” said David Northridge, vice president of client retention, Experian QAS. “We are excited to be working with Hobsons to ensure prospects, applicants, and students receive desired communications and departments can operate more efficiently with accurate address information.”
Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons’ personalized learning, academic planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketing-services/marketing-services.html.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.