Higher Education Firm TargetX Wins 2012 Informatica ‘Cloudy Award’ as Top OEM Partner

CONSHOHOCKEN, Pa. — Technology and consulting company TargetX has been honored by data integration leader Informatica Corporation as the top Informatica Cloud ISV/OEM partner in 2012, one of nine “Cloudy Awards” aimed at honoring innovative companies that have achieved exemplary cloud data integration results and performance.

TargetX was the winner in the “Embedded Cloud Integration” category, awarded to the independent software vendor (ISV) or original equipment manufacturer (OEM) that “utilized cloud data integration technology to push the bounds of innovation and achieve measurable success,” according to Informatica.

The award was announced at the first annual Informatica Cloud Connect Conference, held recently in San Francisco. A full list of winners can be found on the Informatica Cloudy Awards page, www.informaticacloud.com/cloudyawards

Informatica Corporation is the world’s number one independent provider of data integration software. This is the second year the company has presented the “Cloudy Awards” as a way of recognizing organizations that have excelled in their fields through the innovative use of Informatica Cloud integration technology.

“The winners of the Informatica Cloudy Awards serve as remarkable examples of companies that are using cloud integration to unlock the value of cloud services to maximize their return on data and increase business results,” said Darren Cunningham, vice president, Informatica Cloud. “We congratulate TargetX on their accomplishments and are honored to have played a part in their success.”

TargetX is a higher education company that offers both technology tools and consulting services to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. Its flagship product is an Enterprise CRM tool built in 2008 on the proven Force.com platform of Salesforce.com, the worldwide leader in customer relationship management and a pioneer in cloud computing.

In 2011 TargetX chose to embed Informatica Cloud as part of its CRM system, providing clients with a cloud-based, user-friendly solution for handling data. “The biggest challenge colleges face when it comes to data is moving it from their ERP to their CRM and back again,” said TargetX CEO Brian Wm. Niles. “Plus they need to easily load standard data sets from popular sources like SAT, PSAT, GRE, GMAT, TOEFL the Common Application, etc. This is what Informatica does for our clients — makes it easy to move data from one source to another.”

About TargetX

TargetX is a unique higher education company that offers both technology tools and consulting services to help colleges build relationships with their most important constituencies. Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing.

To learn more, visit www.targetx.com