Apple fans’ brains react in a way similar to religious people

Apple devotees are notorious for their steadfast dedication to the computer and gadget manufacturer, standing in line for hours and sometimes days just to be the first to try out a new piece of hardware, Tecca reports. According to a new study, the areas of the brain which produce that tenacity in Apple fans are the same spots that fuel religious fervor. Scientists using an magnetic resonance imagine (MRI) machine presented Apple fans with images of the company’s popular gadgets. Upon doing so, they found brain activity that mirrors how a religious person’s brain reacts when presented with a picture of their chosen deity…

Click here for the full story

Comments are closed.