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Whitepaper Library

This exclusive Whitepaper Library brings you the latest whitepapers in education technology, covering topics like Student Performance, Classroom strategies, Student Retention, Data Analytics for decision making, and so much more. New whitepapers are added to the library often so check back for the most recent whitepapers available.

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Scroll down to see all our whitepapers or use the search box on the right

Enrollment, Engagement, Donation: How Higher Education Can Improve Its Grades with Marketing Automation

Your school is probably under pressure to increase retention, graduation, and post-graduation employment rates—the measures that determine public funding, consumer interest, and support. But marketing that attracts and recruits new students and maintains the loyalty of past students is no small task, especially when you’re competing against thousands of other schools and fighting for attention in the age of information overload...not to mention squeezed marketing budgets at every turn. In this ebook, we’ll cover how marketing automation can help higher ed organizations:

  • Improve the results of your marketing outreach by engaging prospective, current, and former students
  • Build enduring relationships with personalized messaging
  • Create a strategy…

Seven Steps to Successful Technology Adoption Across Campus

Mott Community College administrators wanted to incorporate more technology in the courses they offered. They needed a simple, intuitive way to equip faculty with the tools to do so. Find out how MCC created a core group of passionate instructors who helped spread their ideas to other faculty—and learn seven key lessons from the school's success.…

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