News

New partnership tackles higher-ed admissions

By Laura Devaney
August 28th, 2015

Kira Talent, Hobsons combine student assessment and admissions CRM software to make admissions process easier

admissions-higherA new strategic partnership will allow Kira Talent’s Kira Academic to embed its video interviewing capability directly into Hobsons’ line of application and admissions customer relationship management (CRM) products, giving universities and colleges the ability to view short recorded videos of applicants during the admissions process.

The partnership is intended to help schools save time by accessing Kira Academic’s insights within Hobsons’ Radius student record, the enterprise Student Relationship Management platform.

“We’re excited to offer a simple way to add valuable video admissions information directly into our line of CRM products, creating a robust profile on applicants in one place,” said Paul Miller, Vice President of Product Management at Hobsons. “With Kira Academic, our clients will develop a deeper understanding of applicants earlier in the admissions process, and ultimately make smarter admissions decisions and build a stronger cohort.”

Kira Academic is used by programs at universities like Yale and Notre Dame. Through the partnership, its services will be available to the 2,000 institutions currently using Hobsons for admissions. By integrating Kira Academic’s platform into Hobsons’ Radius student record, universities can control and manage student intake from all of the enquiry sources efficiently within one system.

“We are both dedicated to helping schools find the best and brightest, making this partnership a natural fit,” said Craig Morantz, CEO of Kira Talent. “By bringing our platforms together, we hope that customers will find our products valuable, insightful and easy to use, improving their cohorts one admissions season at a time.”

Material from a press release was used in this report.

About the Author:

Laura Devaney

Laura Ascione Devaney is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura


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