News

Cloud-based software platform drives enrollment

By Laura Devaney
October 2nd, 2015

VisitDays turns to campus community to engage with prospective students, meet enrollment goals.

cloud-enrollmentA new cloud-based software platform aims to help universities increase their enrollment rates. VisitDays is an online platform that automates the process of engaging the entire campus community in the recruitment and enrollment of new students.

With the widespread launch of VisitDays Mobi, the first in a suite of offerings from the VisitDays platform, the company is bringing its software to the campus visit process.

VisitDays Mobi automates and streamlines the scheduling of campus visits by prospective students. It brings the entire campus community into the process, including faculty, current students and administrators by connecting them with the visiting students before, during and after the visit.

Universities that were selected to participate in the initial release of VisitDays Mobi have seen a 30 percent increase in campus visits in the first year.

“In the competitive world of college admissions, the first visit is the gateway to the single greatest asset that universities have in their arsenal – the campus and the faculty and students who make up the school community,” said Sujoy Roy, CEO, VisitDays. “VisitDays uses powerful technology that streamlines the process for both students and staff to help schools stand out against the competition.”

VisitDays Mobi makes it easy for prospects and their parents to schedule a tour online, including via mobile devices, while providing schools with powerful scheduling and analytics tools that help admissions teams maximize their recruiting efforts and connect prospective students directly with the relevant members of the campus community.

“VisitDays is a game changer and VisitDays’ Mobi has been a critical tool for me. It has effectively enabled me to bring rich analytics and a strategic direction to my institution’s senior leadership,” said Tony Jackson, Director of Engineering Recruitment, University of Kentucky. “And the students love it because it is exactly where they are: on their mobile devices, with a clean, fast, easy-to-use interface. ”

Prospective students register for campus visits through the university website, powered by VisitDays Mobi, immediately matching them to a specific tour guide. As soon as the student registers they receive opt-in text reminders from the school about the visit, including a check-in reminder minutes before arrival.

VisitDays keeps tracks all student engagements for the university admissions team and provides day-to-day operational reporting so they know who will be visiting campus. Robust macro-level analytics are also built into the platform.

VisitDays helps manage the admissions staff, tour guides, faculty financial aid officers and marketing staff, including calendars and notifications about specific visit assignments.

“I’ve had the pleasure of working with VisitDays at two different institutions. We are thrilled with the impact it has made in allowing us to exceed our very aggressive enrollment goals by 30%,” said Reggie Hill, Assistant Vice President of Enrollment, Saint Leo University. “Their team has made integration with our CRM smooth and efficient and provides top-notch support.”

VisitDays is demonstrating its products in Booth # 215 at the National Association for College Admission Counseling (NACAC) National Conference, October 1-3, 2015, in San Diego, Calif.

Material from a press release was used in this report.

About the Author:

Laura Devaney

Laura Ascione Devaney is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura


Add your opinion to the discussion.