Is your advertising working? You’re spending precious dollars on your print advertising. You select only the finest publications that will deliver your sales message to the best-qualified customers and prospects. But you still wonder . . .
That’s where eCampus News comes in.
We’ve retained Litchfield Research, the nationally recognized advertising analysis firm, to conduct a Score6 Advertising Impact Study in our Nov/Dec issue.
The first 10 advertisers to purchase a junior-page 4C ad or better will automatically be eligible to participate – at no additional charge.
What’s a Score6 study?
Score6 is a FREE study designed to give you quantitative and qualitative feedback that tells you not only “Is my advertising working?” but also “How can it be improved?”
The ed-tech decision makers who read eCampus News will evaluate your ad in two critical areas: Design and Message.
Readers rate up to three elements for each area – six (6) in all – to arrive at an overall Design and Message score. Is the ad informative? Memorable? Understandable? Compelling? Persuasive? Does it have Stopping Power?
The average of the Design and Message elements make up the “Overall Attribute” score. Score6 also provides an “Overall Effectiveness” score for your advertisement.
You also get verbatim comments about your ad from the ed-tech buyers participating in the study.
Get the essential marketing intelligence you need. Reserve your qualifying ad space in the Nov./Dec. issue of eCampus News today. Only 10 ads will qualify, so don’t delay:
eCN Space Deadline: October 15th
eCN Materials Deadline: October 22th