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During this webinar, we’ll address two major recurring acquisition problems that education marketers face: student enrollment and alumni donations.
We’ve examined why legacy technologies and outdated strategies are no longer capable of creating the engaging campaigns that garner application or donation that universities need to thrive. By introducing an agile marketing platform that unifies your full organization’s audience data, you’ll quickly discover how behavior-based personalization at scale transforms your university voice.
Here’s what you’ll take away:
- How legacy marketing strategies and technologies are impacting your engagement efforts with all of your institution’s audiences
- How omni-channel relevance will bring your institution top of mind come application time
- The value of behavior-based personalization when it comes to creating experiences that are unique to your prospective, current or graduated students’ needs
- Why your data is the best resource for revitalizing the alumni campaigns that drive donations