The Internet is a huge place with all sort of services and niches for anything you can imagine. One of them is on-line dating which is a multi million dollar industry with various niches ranging from ethnic dating such as Jewish, Russian and, as well, there is a niche called "married dating". There are numerous dating sites for married men and women who are looking for extramarital relationships.

The "married but looking" population is pretty significant. With the divorce rate being over 50%, people want to find the love and attention that they don’t get at home...

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