Determined to grow its share of the personal computer market during the worst economic climate in its corporate history, Apple is tailoring changes to a pair of its offerings that will help drive down prices of some of the most popular Macs, AppleInsider reports. Word of the changes comes just weeks after Cupertino-based company became the target of a renewed advertising blitz from rival Microsoft Corp., which is using a new series of controversial television spots to cast Macs as overpriced novelty PCs that command a premium purely for their distinctive aesthetic. Still, people familiar with the matter say Apple’s move toward more affordable Macs isn’t so much a response to Redmond’s marketing antics as it is an interim solution to combat the proliferation of budget notebooks — often called netbooks — until the company is ready to introduce its own take on the market in the much-rumored Newton-like web tablet, a project that is taking considerably longer to complete than anticipated…

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