The PerformMatch™ crawl, code named Kraken™, discovers misrepresentations at unparalleled breadth and depth for higher education marketers; PerformLine Executives Presenting at LeadsCon East in New York City

New York, NY – August 23, 2011

Continuing its mission to bring compliant and verifiable online strategies to EDU marketers, PerformLine today announced the alpha release of PerformMatch™ Kraken™, their proprietary web crawl technology designed to enhance the company’s existing discovery capabilities and add immediate intelligence to find and identify regulatory violations based on how EDU aggregators and affiliates are promoting institutions.

For higher education marketers, their agencies and the companies that provide leads and web traffic to enroll prospective students, Kraken™ builds on PerformMatch™, which is a turnkey solution that monitors online ads and landing pages for compliance violations. Kraken™ expands the existing depth and breadth of the data PerformLine can discover and monitor, adding immediate and significant value to any EDU marketer’s compliance efforts.

“The introduction of Kraken™ represents the next step in rounding out the PerformMatch™ discovery arsenal,” said PerformLine CEO Alex Baydin. “We listened to our clients, and after looking at the current crawl solutions in market, we decided to build our own leveraging deep knowledge of EDU compliance, lead generation and affiliate marketing. PerformMatch™ is the only true compliance platform of its kind, and the release of Kraken™ ads an incredible new tool to discovering potential compliance violations. ”

Baydin also pointed out that PerformLine is not charging extra fees for Kraken™. The company’s standard licensees will benefit immediately from the new offering, further illustrating PerformLine’s commitment to educational compliance tools and its continued aggressive investment in building a best in breed product.

This week, the PerformLine team will be exhibiting and speaking at LeadsCon East. Baydin will be discussing “What Every EDU Marketer Must Know” from 2:15-3pm on Wednesday, August 24 and, in addition, will be presenting during the Deep Dive session on Thursday, August 24 from 2:00 to 2:50. PerformLine will be showcasing PerformMatch™, including Kraken™, on the exhibition floor at booth #T35.

About PerformLine, Inc.
PerformLine, Inc. is the only independent online technology and services company dedicated to providing compliance monitoring to clients on both the buy and sell side. PerformLine was founded in 2007 in New York, NY. For more information, visit http://www.performline.com.
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