With a national drop in charitable contributions making it harder for schools to raise their needed funds, thousands of PTAs, schools, and nonprofit organizations across the country are taking advantage of two innovative fundraising tools: GoodShop.com and GoodSearch.com. GoodShop is an online marketplace that has partnered with more than 1,000 stores (including Target, Apple, Gap, Kmart, Staples, and others) and donates up to 30 percent of every purchase to the user’s favorite school or nonprofit. GoodSearch is a search engine that donates 50 percent of its revenue -- about a penny per search -- to the school or nonprofit designated...

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