A new technology that essentially allows content owners to profit from online piracy will get a high-profile test this month from MySpace and MTV Networks, Reuters reports. Instead of triggering the usual take-down notices, copyright-infringing footage of select MTV Networks programming uploaded by MySpace subscribers would be automatically redistributed with advertisements that would generate revenue for the companies. MySpace is turning to third-party tech firm Auditude to deliver the technology through a combination of patented assets: a sophisticated ad-serving platform with a video-fingerprinting system that cross indexes billions of seconds of TV and online footage in seconds. "This is a...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our
news and resources and get
eCampus News Today email newsletter

About the Author:

eSchool News