To improve the experience of buying Windows PCs as well as getting the machines up and running, Microsoft appears to be taking a page or two from Apple's playbook, reports CNET. Microsoft is setting up store-within-a-store locations at major retailers like Circuit City and Best Buy, a concept that Apple employed at both Best Buy and CompUSA. Microsoft is also hiring between 100 and 200 "Windows Gurus"--Microsoft employees that will be positioned at retail stores to help customers learn more about the operating system. Like Apple's Geniuses, Windows Gurus won't be paid commissions. Instead, they will be compensated in large...

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