Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed, reports the Associated Press. It's unclear how much of an effect the new policies will have. One consumer group said the changes don't go far enough, and that extensive profiles of people still will be collected without their complete consent. The new guidelines represent the industry's attempt at self-regulation as Congress and the Federal Trade Commission have been examining online behavioral advertising. Companies can track consumers as they visit different web sites, conduct...

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