Taking cues from politics and business, some colleges are sending applications that cut steps and fees, reports the New York Times. Over the last few years, the tiny College of Saint Rose in Albany has seen applications increase at least 25 percent annually and its standing in the U.S. News and World Report rankings climb more than 20 spots. Its secret? Lifting a page from the marketing playbook of credit card companies. Last fall, the college sent out 30,000 bright red “Exclusive Scholar Applications” to high school seniors that promised to waive the $40 application fee, invited them to skip...

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.