Caitlin Richelson was looking to save on a plane ticket to Puerto Rico for spring break. Richelson, a senior at Leslie University in Massachusetts, perused a handful of travel web sites and found, which verified her student status and saved her $40 on a $300 roundtrip ticket.

"Most students spend a lot of time looking around [on the internet] for a deal, but [StudentUniverse] is definitely one you have to look at," said Richelson, 21. "It's important to students to find some kind of deal … so it's worth it to look around this site."

StudentUniverse, a Massachusetts-based site launched in...

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