Textbook publishers like McGraw-Hill Education and Pearson are in the middle of a transformation – and it’s not just a transition to eBook-versions of their familiar products.
[caption id="attachment_60515" align="alignleft" width="150"] Waterhouse described adaptive learning as a 'sweet spot.'[/caption]
In a recent interview with eCampus News, Lloyd “Buzz” Waterhouse, CEO of McGraw-Hill Education, predicted that by the end of this year, 38 percent of the company’s products will be digital and only one-third of its offerings will be traditional textbooks.
“That’s a pretty big migration for us from a few years ago,” Waterhouse said....