Textbook publishers like McGraw-Hill Education and Pearson are in the middle of a transformation – and it’s not just a transition to eBook-versions of their familiar products.

[caption id="attachment_60515" align="alignleft" width="150"]textbook-publishers Waterhouse described adaptive learning as a 'sweet spot.'[/caption]

In a recent interview with eCampus News, Lloyd “Buzz” Waterhouse, CEO of McGraw-Hill Education, predicted that by the end of this year, 38 percent of the company’s products will be digital and only one-third of its offerings will be traditional textbooks.

“That’s a pretty big migration for us from a few years ago,” Waterhouse said....

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