If students are responsive to text-message reminders, then those messages could be tailored to exert the same kind of "run with the herd" effect.
Every year, more than a million students don't complete the FAFSA — the main federal student-loan application.
One big reason? The form is so complicated that it discourages some people from even trying.
Two U.S. senators have introduced a bill that would scrap the much-maligned Free Application for Federal Student Aid. They'd replace it with a much simpler two-question form that's roughly the size of a postcard.
And President Obama has...