More than ever, serving students is a big priority at Wisconsin's La Crosse colleges and universities.

university-recruitmentAs public funding for higher education falls, recruitment is becoming more and more important for Western Technical College and the University of Wisconsin-La Crosse. And with a new strategic vision for the campus, leaders at Viterbo University are looking to reach out to an increasingly important Catholic demographic — Hispanic students.

UW-L was able to meet a recruitment goal of 2,025 new students this past fall, but total enrollment was down 150, resulting in a shortfall of...

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