Higher-ed institutions using YouTube, Snapchat to announce student’s acceptance

[caption id="attachment_64526" align="alignleft" width="215"]student-social-snapchat Copyright: Gil C/Shutterstock[/caption]

In a trend that’s quickly catching on in many colleges and universities across the country, institutions are turning to trendy social media platforms to engage prospective students. The reason? The need to connect with a generation accustomed to smartphones and images.

One example is with a new University of Southern California Academy. Rather than traditional brochures or letters in the mail, students admitted to the new USC Academy received their acceptance announcements through innovative YouTube videos.

The USC Jimmy...

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