Engagement, impact and responsiveness were all key to landing a spot on the list of the best institutions on social media.

Technology and data company Engagement Labs released its 2016 ranking of the top 50 U.S. colleges and universities on social media networks Facebook and Twitter.

As the higher education landscape becomes more competitive than ever, social media has become an increasingly important way for colleges and universities to gain an edge over one another. Social media is especially helpful for schools not only with regards to recruitment and retention, but also to communicate with current and prospective students in a timely...

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