In the hyper-competitive world of admissions, schools are seeking an edge by using tech solutions to engage prospective students one-on-one at scale

Part 1 of this story examined how universities are taking a more personalized approach to admissions. 

admissions-collegeWhile some colleges struggle to attract enough students to keep their doors open, others have been inundated by record numbers of applications. Today, admissions offices must work harder and smarter to recruit and enroll students who meet their institutions' standards and values. And, in many cases, it means implementing sophisticated tech solutions to...

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