MOOC designed for administrators highlights shift in higher education to marketing

MOOC-enrollment-tocquignyIn what’s being billed as an industry first, a new MOOC for administrators promises to increase online enrollment and retention of online learners.

The free four-week online course, designed by an Austin-based digital marketing agency, Tocquigny—a company whose clients include Regent University and Rice University—says it will offer “expert insight into the strategies and tactics necessary for universities and colleges to improve enrollment in their existing, new and future online degree programs.

Regent and Rice, which have tapped Tocquigny to launch...

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