It's not so much that colleges and universities included in a recent survey had under-funded mobile technology initiatives. Many didn't have a mobile presence at all.


college-mobile-strategiesWhile many schools have had mobile websites since the late-2000s, more than 70 percent of Pennsylvania and New Jersey colleges surveyed by brand marketing firm Princeton Partners did not have a mobile presence, while half of the campuses surveyed that had a mobile presence showed major deficiencies.

The problems with shortcomings in a college's mobile website is obvious to anyone familiar with the way students...

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