Social media is a staple for college students, but is it also gaining popularity with faculty and administration?
The first reason why Facebook and Twitter use is rising among faculty and administration is to engage alumni and prospective students.
According to a report by Best Colleges Online, higher education institutions use social media to engage alumni (83 percent), maintain their image and brand awareness (77 percent), and promote student recruitment (38 percent).
The second reason, and perhaps why social media use is more than just a passing fad, is that faculty and administration are motivated by the prospect of academic sharing. More motivated, even, than Inc. and Fortune 500 CEOs.
(Next page: What current studies tell us; the new rising social media platform)